Monday, December 04, 2006

SoMa Jewelry Collection Expands to Include Hammered Multiple Link ChainI


SoMa Jewelry Collection Expands to Include Hammered Multiple Link Chain


I have recently been working on expanding my very popular SoMa Collection to include multiple link chain necklaces. The pictured necklace is handcrafted in 14K gold filled and features three different sizes of handmade rings.

This collection was named after the South of Market Street district of San Francisco. SoMa's character has been shaped over the years by the cycles of boom and bust...going from an edgy alternative art and music scene of the late 1980's, through the soaring rent inflated internet start-up days of the late 1990's and subsequent bust, to its present revitalized day of a mix of trendy restaurants, swank hotels, and high-rise condo's. It's also the home of the San Francisco Giants, and several engrossing museums including the San Francisco Museum of Modern Art.

Sleek and contemporary with a surprising bohemian undercurrent, the SoMa Collection features matching sets of necklaces, bracelets, and earrings in hand-forged fine silver, 14K gold filled, or 14K gold. The result is that each piece feels like a hidden treasure. This versatile line is as appropriate at swank nightspots as it is at trendy coffee shops.

Stay tuned for more handcrafted necklaces, earrings, and bracelets in multiple link chains and multiple strands set with semi-precious gemstone beads later this year.

jbrana@johnsbrana.com (John S Brana)